宣言
Take action and help save wildlife from global warming.
90% of Beijing residents want environmental protection over economic growth
As a result of rapid economic development, 16 of the world’s 20 most polluted cities are now in China. A recent study by China’s Center for Disease Prevention and Control stated that more than 17 provinces in China show heavy air pollution and more than 600 million people are affected by it. Pollution from energy production and usage, transportation, city-generated waste, and food production are elevating China’s exposure to catastrophic habitat destruction, natural resource exhaustion, and climate change.
Though residents in cities including Beijing are in accord to the notion of climate change, roughly 1 in 3 people still feel that tackling climate change is not their responsibility. A survey conducted in 2013 showed that less than 13% of residents were able to name even five simple and effective things they could do to help protect the environment. With the rise of China’s middle class, younger generations hold the key to China’s climate change future.
In 2011 we launched a four-year campaign in China called 5 To Do Today to influence attitudes, incite behavioral change, and create collective support for climate action. We believe that individuals can make a significant, collective impact by modifying daily routines to reduce their individual environmental footprint.
Our efforts to fight climate change from the ground up are focused on engaging the public to act on these five strategies:
Moving forward our goal is to use new and existing methodology, networks, and contacts from our wildlife campaigns to:
The campaign kick-off featured public service messages from longtime WildAid Ambassador Jackie Chan, world-famous pianist Lang Lang, NBA player Pau Gasol, and a team of Chinese celebrities including Li Bingbing, Yang Lan, and Guo Jingjing. These PSAs were broadcast thousands of times on nearly a dozen TV channels and public transit channels in 2012 and 2013.
In addition to TV messages we also developed partnerships with the Energy Foundation, Top10, and Shanghai Soong Ching Ling Foundation to produce documentaries, magazine and infographic messages, and on-the-ground environmental education with schools and children. We continue to liaise with the Chinese National Development and Reform Commission, the Chinese National Energy Conservation Center, and the US Embassy in Beijing to encourage continued support for campaign.
In 2014, we will continue to build momentum by taking 5 To Do Today into the field with interactive projects for schools, communities, and the public.
We will continue to produce PSA messages and build out an extensive social media campaign to support our growing list of celebrity ambassadors to share their thoughts and views online.
The Impact Timeline
Visit our Chinese campaign page and submit your five today. (U.S. campaign page.)