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Kathryn Bigelow's 'Last Days' Premieres Alongside Launch of LastDaysofIvory.com

Bigelow’s PSA, Created in Collaboration with Annapurna Pictures and WildAid, Examines the Crisis in Elephant Poaching and Its Link to Terrorism

New York, NY (December 8, 2014) – LAST DAYS, Kathryn Bigelow’s PSA about elephant poaching, is now available online in conjunction with the launch of LASTDAYSOFIVORY.COM.  The film and website aim to put the illegal ivory trade and the terrorists profiting from it out of business, in order to protect endangered elephants and innocent people. Of the project, the Academy Award-winning director says: “An elephant disappears every 15 minutes. It is our hope that this film helps to bring an activist into existence at least that often.”

The film is live on LASTDAYSOFIVORY.COM and is also fully embeddable using the below: <iframe width="560" height="315" src="//www.youtube.com/embed/5gQujyNDp98" frameborder="0" allowfullscreen></iframe>
Warning: film contains graphic and violent scenes. Viewer discression is advised.  

Bigelow says: “Last year I was made aware of the very real connection between elephant poaching and terrorism. For me it represented the diabolical intersection of two problems that are of great concern - species extinction and global terrorism. Both involve the loss of innocent life, and both require urgent action. To make a feature film about such a topic would likely take years during which more elephants would die, so instead I approached a team of fellow filmmakers and we made LAST DAYS as an animated piece, which we thought would give it a broader audience (besides, the internet is filled with graphic images of slaughtered elephants and yet the killing continues.) There are real things we can all do to stop wild elephants from disappearing from our world while cutting off funding for some of the world’s most notorious terrorist networks.”

The anti-poaching effort calls for an end to the killings, an end to trafficking in ivory, and an end to the demand for ivory. Kathryn Bigelow’s three-minute film, written by Scott Z. Burns and made in collaboration with concept designer Samuel Michlap, head of layout Lorenzo Martinez and Duncan Studio, takes the viewer, in reverse chronology, through every step in the blood-curdling process, and, at its most disturbing, identifies the sale of ivory as a funding source for terrorist organizations like Boko Haram, the Lord’s Resistance Army and al-Shabab.

It is being distributed globally in partnership with WildAid, which focuses on reducing demand for endangered species products, and Megan Ellison’s Annapurna Pictures. The site was created by Austin-based ad agency, Preacher.

More information about the cause and how to take action can be found at WWW.LASTDAYSOFIVORY.COM

ABOUT WILDAID

WildAid is the only organization to focus on reducing the demand for wildlife products. WildAid works with hundreds of Asian and Western political figures, celebrities and business leaders, including the Duke of Cambridge, Yao Ming, Jackie Chan, Edward Norton and Sir Richard Branson, to dissuade people from purchasing endangered wildlife products. WildAid's public service messages and educational initiatives reach hundreds of millions of people per week in China alone through donated media space. "When the buying stops, the killing can too.”

ABOUT ANNAPURNA PICTURES

Annapurna Pictures is a film production and finance company founded with the goal of boldly creating sophisticated, high-quality and ambitious films that appeal to a variety of audiences. Under Megan Ellison’s guidance, Annapurna has provided the industry with a critical boost of intelligent, adult dramas in recent years. Currently in theaters is Bennett Miller’s Cannes and Toronto Film Festival hit film FOXCATCHER starring Channing Tatum, Steve Carell and Mark Ruffalo, which was released by Sony Pictures Classics. Annapurna is in post-production on Richard Linklater’s THAT’S WHAT I’M TALKING ABOUT and are currently preparing for production on Todd Solondz’s WEINER DOG starring Julie Delpy and Greta Gerwig. Annapurna’s projects from 2013 alone earned 17 Academy Award nominations and made Ellison the first woman to earn two Best Picture nominations in the same year with her nominations for AMERICAN HUSTLE and HER. Annapurna’s past releases include David O. Russell’s Golden Globe winning and Academy Award nominated AMERICAN HUSTLE, Spike Jonze’s Golden Globe and Academy Award winning HER, Bigelow’s Academy Award nominated ZERO DARK THIRTY, and Paul Thomas Anderson’s multiple Golden Globe and Academy Award nominated THE MASTER. Annapurna will also reteam with Bigelow on a film based on the non-fiction book The True American.

 

PRESS CONTACT

 

Rachel Allen

Strategy PR / Consulting

Rachel.Allen@strategypr.net

646-918-8742